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Tracking Brand Mentions Online in 3 Easy Steps

Alright, so everyone is wondering what is being said about their company these days, right? Well shoot, if you are not listening to the buzz about your brand, you better start tracking brand mentions. The easiest way to do this is by using listening tools that allow you to tune into the socila buzz. Some of these tools cost mulah, and some of them are free.

Tools for Tracking Brand Mentions:

A) Set up a Google Alert:

Step 1: Have a Google Account (

Step 2: Pick a few things you want an alert for

Step 3: Enter these topics into Google Alerts, click here

B) Check out Social Mention:

Step 1: Type in your brand name

Step 2: Look at whats been said

Step 3: Take further action to reach out, click here to step and repeat

tracking brand mentions

Tracking Your Brand Mentions- Goes Back to Actual Conversations

C) Use Twitter Tools like Trendistic:

Step 1: Enter your brand or topic on Trendistic

Step 2: Look at pretty graphs and tweets from around the community

Step 3: Use your Twitter account to reach out to those people and converse, you do have a Twitter account right?

In sum, the investment you make is going to be the best way to get value out of anything you do after tracking your brand, no matter which of these tracking tools you choose. There are several reasons why people want to track their brand mentions online. Here are a few to help you define your objectives:

1) National E-commerce businesses: It is great to listen track brand mentions and also track syndication of products on other site so you can chime on on the conversation. By tracking your brand, this allows you to engage in the conversation, especially if anything is being said badly about your business.

2) Local Travel & Hotel businesses: If you are holding interests in your airline, or hotel business reputation, it is important you are tracking brand mentions. Listening to your business reviews online can help ensure clients are having a good experience and help when they are upset.

3) Global Blog and Publishing businesses: It is excellent to see when your company gets mentioned, so by tracking your brand name you can see when it is mentioned on blogs and press portals. You can also find sites that might pick up your content and help make stronger relationships with them going forward.

Let me know if you have any questions- as I want to help you grow business online!

One Response to “Tracking Brand Mentions Online in 3 Easy Steps”

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