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Google Provide Mobile Usage Data from Around the Globe

Posted July 21st, 2012 by elmconsulting

I just discovered Google’s  “Our Mobile Planet” – a resource for mobile data about international adoption of cell phones and related usage data at the country level. When the tool broke out my data, it was still showing discrepancies, so its clear Google will need to either A) Get their smartphones in more of these Mobile Markets internationally (Google inst internationally know, as seen by the penetration in Russia where Yandex is all the buzz (see Google showing 0 data in screenshot 2 below).

Russia Google Mobile Use

Limited Usage Data in Russia

Anyhow, Google of course has great things to say about the data they have captured and analyzed so far. It is quite inspiring to see, however it is also clear that there are some discrepancies due to the inductive nature of this analysis.

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