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Brand Ambasadors Buzz Tips: Creating Cool Infographics

As we head into 2011, it is time for corporate marketing teams to be planning and prepping their digital road map for the coming year. So as that road map is formulated, it will become visible that everything done by marketing must drive visits and create buzz. Creating cool infographics that explain or solve a problem or allow people to have a fun experience are a great way to develop brand awareness and viral buzz. More and more it seems these cool infographics are popping up online. People seem to react well to them, and others, who love a bunch of them become brand ambassadors by helping promote them by sharing on twitter, blogs and word of mouth (instant messenger too!). For the corporate marketing team, now is a good time to ask, “What cool inforgraphic should we create to excite brand ambassadors?”

Here is a round of cool infographcis and a recap on how they created buzz for the business who used them:

1) Cool Infographic: SEO FAQ’s A GUIDE:
This company based in the UK found it compelling to create a graphic to answer common questions asked by their clients. This graphic not only solved a problem that wasted much of the companies time, but they als gave heir clients an easy way to understand the concepts of SEO. Creating this cool infographic helped the company grow trust among its existing client base, and develop buzz that might later generate new business.
Creating Cool Infographics

2) Cool Infographic: HOW TO GET SHOT BY THE SARTORIALIST:
This company took hold of a concept that would generate buzz about their brand, which was not well know at the time. The brand capitalized on the mystery and popularity of this person who takes unique and exclusive fashion shits in the street. For their audience this was exclusive content because it helped them better understand how they could get their fashion noticed by this photographer. All in all, a concept like this spread very fast on the blog circuit and fashionable folks everywhere linked to it, Facebooked about it, and retweeted to their followers about this article. For the company, creating such a cool infographic meant $$$ because every visitor generated ad revenue.
designer cool infographics

3) Cool Infographics: THE DEADLY DING:
This company created a cool infographic to bring awareness to a common problem among athletes. This information is accurate, factual, and engaging for young teen athletes who could otherwise careless about this information. This type of online promotion would work well for an organization, such as the one who promoted this graphic, because it would go viral to the people who they set out to target. Young people found this infographic helpful, yet entertaining, and were able to share it with their friends on social networks. The goal of this graphic was to spread awareness and as a result of the viral promotion of this graphic- the marketing team was successful in achieving that goal.
designing cool infographics

With each of these cool infographics, these companies and organizations were able to excite brand ambassadors into action to create buzz, spread awareness and generate revenue from their actions. As costly as it might be to create cool infographics, the value of growing your business online is infinite.

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